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Privacy Policy
1. Introduction
At K Tour Story Co., Ltd., your privacy is our top priority. This Privacy Policy outlines how we collect, use, and protect your personal information when you use our one-day tour services and receive related travel information for Seoul and Korea.
2. Information We Collect
To provide you with our services, we collect the following personal information:
- Name： To personalize your tour experience and communicate with you effectively.
- Contact Information： Including your phone number and email address, to send you updates about your tour, order confirmations, and essential service-related information.
- Delivery Address： If you utilize our commerce services for same-day delivery, we require your delivery address.
- Booking Information： Collected from travel agencies or other platforms where the tour was reserved, used to process and store your booking details.
- Usage and Interaction Data： Includes device identifiers, product interaction data, advertising identifiers, and anonymized usage data collected through tools like Google Analytics, Hotjar, and AppsFlyer. This data is collected in compliance with applicable privacy regulations and Apple's App Tracking Transparency policy. Tracking that uses identifiable data is only conducted if you provide explicit consent.
3. How We Use Your Information
Your personal information is used for the following purposes:
- Tour Services： To facilitate and enhance your one-day tour experience.
- Travel Information： To provide you with relevant information about Seoul and Korea, including travel tips, destination guides, and other useful content.
- Commerce Services： To process orders and arrange same-day deliveries related to your tour experience.
- Service Notifications： To send you push notifications related to your use of the chat service and commerce features. Note that we do not send marketing push notifications; all notifications are strictly service-related.
- Non-Intrusive Marketing Content： We may provide travel-related content in a magazine-style format, including store introductions and other informational material. This content is provided solely for informational purposes and does not involve direct marketing pushes.
- Service Analysis and Optimization： We use tools such as Google Analytics, Hotjar, and AppsFlyer to analyze service usage, track app installs, and improve the effectiveness of our services and marketing activities. Identifiable tracking only occurs with your consent in accordance with Apple's App Tracking Transparency policy. Otherwise, all data collection is conducted in anonymized mode.
4. Data Collection and Consent
By using our services and voluntarily providing your information, you expressly consent to the collection, use, and processing of your personal information as outlined in this Privacy Policy. This includes information provided directly by you as well as information indirectly provided through third-party booking platforms or agencies.
5. Data Retention
We retain your personal information for one year after the completion of your last tour or service with us. After this period, your data will be securely deleted unless required by law to retain it longer.
6. Data Security
We use industry-standard security measures to protect your personal information from unauthorized access, disclosure, or misuse.
7. Third-Party Data Sharing
We may share your personal information with third parties in the following circumstances:
- Payment Processing： To facilitate payment transactions, your payment information may be shared with our payment processing partners.
- Shipping and Delivery： If you use our commerce services, your delivery information will be shared with our logistics partners to ensure the proper delivery of your order.
- Service Analysis and Marketing Attribution： We may share anonymized usage data with third-party analytics and marketing partners, including Google Analytics, Hotjar, and AppsFlyer, to analyze service usage, track app installs, and improve marketing effectiveness. All data sharing complies with applicable privacy laws and Apple's App Tracking Transparency policy, and identifiable tracking data is only collected with your consent.
All third parties with whom we share your information are contractually obligated to protect your data in accordance with applicable privacy laws.
8. Data Processing and Service Analysis
We use Google Analytics, Hotjar, and AppsFlyer to analyze service usage, track app installation sources, and improve your experience and our marketing activities. These tools collect data in a manner that does not personally identify you unless you have explicitly provided consent, ensuring that your privacy is maintained. The data is used solely for service optimization and is protected in accordance with industry standards.
Google Analytics, Hotjar, and AppsFlyer may use cookies or device identifiers to collect this information. If you do not wish to have data collected by Google Analytics, you can use the Google Analytics Opt-out Browser Add-on or block Hotjar data collection through their Opt-out page. AppsFlyer only collects identifiable data if you have provided consent in line with Apple's App Tracking Transparency policy; otherwise, it operates in anonymized mode.
The data collected is retained only as long as necessary for analysis purposes, after which it is securely deleted. We ensure that any third parties processing this data on our behalf comply with relevant privacy laws and protect your data accordingly.
9. Your Rights
You have the right to access, correct, or delete your personal information at any time. If you wish to exercise any of these rights, or if you wish to opt-out of receiving any informational content, please contact us at support@kup.travel.
10. Minor's Privacy
We understand the importance of protecting minors' privacy. If a minor (under the age of 14) uses our services, we may collect their personal information only with the explicit consent of their legal guardian. Any information collected without such consent will be promptly deleted upon discovery. Additionally, such information can be deleted upon the explicit request of the minor's legal guardian. To request deletion, please contact us at support@kup.travel.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Continued use of our services after any changes constitutes your acceptance of the updated Privacy Policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at support@kup.travel or visit our office at 12, Supyo-ro, Seoul, South Korea.